Asking someone who is a business owner or a market what is the one thing they would want more of in this world, and the answer you will most likely get is “more customers”. And what follows after that is “more traffic” to their website. Whether it’s that new blog post or that perfectly placed Adword campaign, or your regular posting on social media websites, it’s hard to tell what’s most effective in driving traffic to your website. There are many steps you can make so that you attract attention to your site and up its conversion rates, from good SEO to a complete website design revamp.
Here you will know some of the best ways to boost your traffic conversion rate and to turn your website’s traffic into profit.
Advertisements
It sounds sort of obvious, but paid search, ads on social media, and display advertising is the best way to build up your brand and get in front of your customer’s screens. And to get the most out of your advertising you need to target high commercial intent keywords. This may be more expensive, and the competition might be fierce but the payoff will be well worth it.
Content content content
The best way to write content is to know who you are writing it for. Five simple steps to attract the right audience are: Identifying your customer persona, Conduct a thorough SEO research campaign, Write a preliminary draft, Publish then Promote it on social media and email newsletters to generate traffic.
Remove any distractions from your landing page
Scattering the attention of your potential buyer is the worst thing you could do once you get someone on your website. Clear, concise, and easy to navigate is the best way to have your landing page have good conversion rates.
Pay attention to your pages SEO
The biggest favor you can do to your marketing team is to optimize your content for search engines. Meta descriptions, creating internal links and making the most out of your images alt text, all excellent ways to boost your organic traffic.
Giveaways and other kinds of Contests
This is a very basic way to drive traffic to your website. You just need to decide where you will host the giveaway (like social media) then choose a prize relevant to your service/product. Write a good ad copy, create graphics and after that, you need to select the way potential customers can win. Post then promote.
Live chat
A lot of customers may want to buy your product or service but are just kinda on the fence, having live chat tools are perfect for helping them decide. They are easy to add on any website and have an immediate boost to your conversions.
Post to LinkedIn, this social network is more than just a way of finding a new job. It has become a valuable publishing platform, which means posting on it on a regular basis will bring its own benefits. Benefits like boosting traffic and expanding your profile in your own industry.
Give your customers a money-back guarantee
When you give your fans a money-back guarantee you help your customers move past their objections and project confidence in your product. Sure you might lose some of your sales due to returns but the returns will pale in comparison to the customer trust you build. When your customers are happy, they also feel happy to recommend you to others.
Conclusion
These are just a few suggestions to help you along the way, and each one of these can be explored at depth. Testing these out and how they will eventually benefit you is a slow process but it will ensure a better conversion rate on your website. So go ahead and implement some of these suggestions right away, having an amazing product or service is not enough anymore.
