A good website is not very functional if people don’t visit it. The main reason why some websites are hardly visited is that they have no traffic and hence cannot be found easily.
If visitors have to find a website, it should be highly visible on search engines. Besides, with the increasing number of websites on the internet, ranking well is consequently becoming hard.
Ranking well means that your website will be among the top sites when people search for given keywords. If a website appears among the top results, there is a high likelihood it will be visited.
It is the wish of every website owner to rank well. However, this takes time and a good understanding of search engine optimization.
Therefore, you need to be equipped with the right skills and tactics to enhance the visibility of your website. You may seek assistance from experts from a well-known SEO agency in Singapore.
This article presents you the five best ways to improve your site’s ranking effectively within a very short time. Check them out!
1. Publish Relevant Content
Great content is among the best drivers to boost your search engine rankings. Good content made specifically for your target users will increase your website’s traffic and ranking.
A high quality, relevant, and recent content will give your visitors the reason to visit your website regularly.
If your website has interesting, fresh, and newsworthy information, your visitors will stay longer on your website. Dwell time is among the factors that will boost your website rank.
You can also publish quality content by using the right keywords that might be searched by your target readers, using multiple keyword phrases for each webpage, and placing your keyword in a user-friendly and natural way.
2. Responsive Sites
A responsive site means that your users can view your site from any site. Be it a laptop, tablet, mobile phone, or desktop; they will have no issues.
Today, the use of mobile phones has increased greatly. Most people use of mobile phones to visit websites more than they use computers and laptops.
Using a site that cannot be accessed through phone means over 60% of your visitors won’t be able to access your sites.
Also, Google uses mobile-friendliness to rank websites. You risk low ranking for your website if it is not responsive.
3. Optimize for Speed
It is important to monitor and improve the speed of your website for either mobile or desktop.
You can increase the speed of your website in the following ways.
- Work on the image file size that you upload. You can use the image optimizer and compression tool to optimize your image before uploading it. Also, ensure your image dimensions fit into the reserved image space.
- Enable browser caching. Enabling browser cache will ensure that when a user loads a page on your website, resources are also loaded and stored locally on the browser so that they don’t have to reload again.
- Perform script handling. You can perform script handling by using extra augmentations only when necessary to increase speed.
4. Have a Link-Worthy Site
Use the name of the destination instead of “Click here” links. “Click here” has no rank value rather than the link you attach to it. Using a link with the names of the company, organization, or whatever topic you are referring to is rich with keywords that will increase your search engine ranking and add value to the readers.
5. Update Your Content Regularly
Search engines are interested in the content that you upload and how regularly you upload it.
Most users will often visit a site that is regularly updated with relevant and high-quality content. Thus, you should focus on keeping your site fresh with the right content.