Small and medium-sized enterprises (SMEs) face challenges every day. So it’s crucial to have a solid idea of how to improve your businesses. SMEs have about an 80% chance of surviving their first year. However, they only have a 50% chance of making it to their fifth anniversary. It’s a good idea to make some changes if you want things to improve and grow, rather than stagnate. Let’s consider some ideas.
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1. Request feedback from your clients and incentivize them to offer reviews.
There are limits to traditional marketing and advertising methods, especially in the age of mass social media. Customers want to know the opinions of their peers about a service or product. They want this information before they will spend money on it. The 2022 Local Consumer Review Survey found 92 per cent of people will not buy something without first reading customer reviews.
2. Provide flexible schedules.
The most successful companies have loyal teams, made up of people who are willing to work hard. However, no matter how many employees you have you may be able to improve the success of your business, by changing the way you interact with them.
For instance, you may allow your team to work more convenient hours. Alternatively, when appropriate, let them check in from the comfort of their own homes.
As the owner of a small business, you probably know social media is a great way to build your brand and connect with your customers. However, did you know that it’s also important to know marketing trends on social media?
For example, nowadays many SMEs use Facebook, while fewer businesses are marketing their services on Instagram.
It’s vital to have a concrete understanding of which social media your prospective audience uses the most. This way, you’ll have a bulletproof strategy for social media coverage.
4. Outsource your writing.
Many people have discovered that writing clean readable content is one of the hardest parts of a good digital marketing plan. Writing smoothly flowing copy is harder than it may look. Furthermore, sloppy presentation can make your brand look amateurish and incompetent.
Not everyone is a good writer or editor. Fortunately, you can hire an agency like TopContent to do the work for you.
If you don’t have to spend time creating content, you can spend more of each day on other important tasks. When using an agency, content writing can be scaled very easily. If you urgently need more content, it’s usually simple to ask for more work to be done in the same amount of time.
5. Grow your email list.
One of the most cost-effective strategies for expanding your company is email marketing. To give your business a competitive advantage, commit to growing your company’s e-marketing list. If you don’t have one, compile a fresh list from the ground up. By integrating email sign-up forms on your websites and social media pages, you increase the chance of attracting new subscribers. Of course, you need to provide appealing material for your consumers. This way they will have an incentive to actually read the emails you send them.
