Getting a business started or launching a blog online requires a domain name as the first thing. Your domain name becomes the address of your online home so you have to take special care when choosing a good domain name. When I bought my domain name, I read many articles at how to choose best domain name and finally I came up with best domain name for my blog Updateland.com. Nearly 84000 new domain names are registered everyday as per the whoishostingthis site reports. Now the million dollar question is how to choose the best domain name. If you are confused finding a domain name that resonates your idea then here are 12 tips to help you find the perfect domain names.
1) Brainstorm for alternate words
Get an idea of what you want to do online and immediately think four words that relate to it. For example, if you want to blog on “blogging and SEO” your four words could be blog, blogger, SEO and blogging. Now you can brain storm and create different words out of the four and try out. Like bloggingguru (if you want to teach blogging). BloggerSEO if you want to set up a tutorial for SEO. Or you can go for “makeablog” if you provide services for blog installation. Having said this, domain names are a matter of availability; if it is available it’s yours.
2) Don’t stress on exact match domain (EMD) names
There was a time when Google favored exact match domain names. Having a keyword in your domain or an entire keyword as a domain name was more than a merit. But now times have changed. Search bots have evolved and now content is prioritized. You can rank your post even if your domain name is your personal name.
3) Try branding your domain name
Don’t just choose a domain name that has a match on your topic. It can be also great if you blog on a blog with your name as your domain. Many Pro blogger have their site set up around their own names this helps in branding and giving authority feel. Just take a look at these authority sites jeffbullas.com, Michaelhyatt.com etc
4)Experiment With Suffix And Prefix
If you don’t get a domain name you desire try adding suffix and prefix to your mother word. For example: you could try something like CarDekho.com or Policybazaar.com if you want a car selling or an insurance website. P.S. these domains are already taken.
5) Don’t go for some out of the world spelling for a simple domain
If your readers will face difficulty they will never return again. Or probably never be able to return again. For example if your site name is “opulencewithpanache” in place for “fashion” would you even dare to remember such a name?
6) Avoid numbers and hyphens
While many people will tell you to include numbers and hyphens to get your desired domain name, I personally feel this works more negatively especially if you are a small and starting business. Though we feel numbers might be great to remember but see what happened with me. I was told by a friend to refer the Lisa Irby’s site for some tutorial. He said the URL is “2createawebsite” and if this was in written form it was a no problem but we were speaking so when I came home and typed “Tocreateawebsite” I was miserable then I went for “twocreateawebsite” to again be dejected. If it wasn’t a popular site (Which I found after googling) I would never visit that or rather could never visit that. Similarly numbers and symbols do nothing but harm to you.
7) Take a look at copyright infringements
Whenever you choose a domain name just Google it. It’s not that there are no other tools but Google is simpler and better. You get a clear idea if someone already uses it. It indicates you to stay away. One of my friends, a big fan of Sony’s Experia series started a blog on its tutorials with experia in the domain name. While this gave him a good chunk of traffic he shut down the blog upon a legal notice from the parent company stating they have the copyrights to the word “experia”. So be wise.
8) Don’t modify an already popular domain name
Do not try a misspelled version of an already known big brand. While this will give a cheap feel to your site, chances are people will compare you with the already established site.
9) No web 2.0 names if you want to avoid traffic conversions
One of my favorite sites Tumblr has a domain name that is pronounced like “Tumbler” but is not exactly the word. Such domain names are called web2.0 names. These might be popular when they are big but for you that might shift your traffic to the parent word. Even today many elderly or new users go to filcjker.com instead of flickr.com to be dejected by it.
10) Check for social media availability
Check if your domain name is also available for social media platforms you want to concentrate on. Having a usernames in almost every social media platform is the call of the hour. It is needed for branding and reaching out to your fans on those platforms. What if you registered a domain name but that is not available on twitter and Facebook!
11) Always try to lock the dot com domains
Always try to get the dot com version of your domain name unless you are not concerned with branding or global exposure. If you choose a country specific audience you can try our various country specific domains like.US for USA specific audience or .In if you consider trading in India.
12) Don’t make the domain names too long
Long names are rather boring and no one likes to hear those or even type them. Moreover it will not help you in places where character limit is imposed. Suppose your domain name is of 30 characters. Now add more 40 characters of the post URL. So, your total link has eaten up to 70-80 characters of the 140 character limit. How to you type a call for action then. P.S. There’s a workaround for this i.e. using URL shortners but that would again confuse with branding.
Bonus: Use a tool like Domjax to check domain name availability. Though you don’t need to buy through these tools they will help you ease your task.
Over to you,
What else do you consider while choosing a domain name? Did you refer a gide on how to choose a domain name when you bought your first domain? Write your tips on the comment sections.