So, you have a TikTok account, and you post regularly, but you aren’t quite seeing the fruits of your labor in terms of the size of your following and the number of views your content receives. Don’t despair; you find yourself in a common conundrum, and there are tangible ways to assist in your pursuit of a more successful experience on the social media platform.
Many who seek to make a splash on TikTok or any other major social media network can very quickly lose hope. You may have intentions to secure a big audience straightaway, but that’s simply not how it happens.
You have to be ready, aware, and willing to work hard and planning is vital. Here are some tips we think can help you jazz up your TikTok account and grow your audience and your profile on the service.
Table of Contents
1. Know Your Niche
Some individuals rush into their TikTok experience without really knowing what they intend to cover with their content. This is great for casual users or someone who isn’t too concerned about the success of their videos and is simply using the platform for their own personal satisfaction.
But if your aim is to grow a big audience and perhaps to monetize and secure a decent revenue from your efforts, then you’ll need to work very hard indeed.
What is it you want to say with your videos? Are you posting quick, speedy, and direct content that is purely for instant consumption, perhaps a series of dance crazes or fun clips, or maybe you want a channel that posts longer, more in-depth docu-style content, either way, you’ll need to know what you are covering and then for inspiration look at accounts similar to the one you wish to create.
2. Edit Better Videos
Putting together a strong video, which is professional in appearance, is key to developing your audience. A good TikTok account means producing content that is well put together, and a key element of this is editing.
It’s unlikely you’ll want to outsource this aspect, not least because doing so will set you back a decent amount, so why not improve your own editing skills? Get hold of a good solid editing software package, such as DaVinci Resolve, and practice.
Learn how to cut and put together content that flows and lures your viewers. The art of a good TikTok is knowing how to hit the sweet spot when it comes to posting great short-form content.
An excellent way to secure a more significant following is to make sure you are never behind the curve, see what is successful in the here and now, and use that as a basis for what you may post. Use the right hashtags, and that will help you appear in relevant searches.
4. Post Regularly
This might mean posting as much as 4-6 times a day which means dedicating a significant portion of your time to finding and/or creating relevant content. Make sure the content you post is consistent in terms of the overall message and theme of your account, and make it fit your personality or style.
In other words, only post content that you yourself would find entertaining and engaging.
5. Use TikTok Live
This is available to those with more than 1000 followers, so if you fall into that category, then make use of it. Stream regularly, perhaps every day, and be sure to interact with viewers, as this will help create added value for your channel.
6. Shorter Videos Are More Likely to Grow Your Channel
TikTok videos can range from under 30 seconds to up to three minutes, and you need to be steering away toward the earlier end of that range. TikTok is all about instant gratification; if you want longer-form content, then you can find it and create it on or for YouTube.
7. Use TikTok Sounds
This is a great way to spruce up your videos. TikTok Sounds will provide you with great musical accompaniments to your videos, and the use of a popular track or sample will undoubtedly help to draw in viewers.
8. How-to-Videos Are Massive
While TikTok users can’t get enough of short videos that make them laugh or are just produced with the intention of eliciting a quick response, how-to videos are really a great way to expand your channel’s horizons.
These usually come in the form of life hacks and are the kind of video that gets shared around a ton, and before you know it, you’ve hit the jackpot. Try to be original with these, as just ripping off or copying other how-to content will be called out by users and may have a negative impact on your TikTok brand.
9. Hold On to the Attention of Your Viewers
Grabbing a viewer’s attention, especially on TikTok, is pretty straightforward, but it’s tough indeed to keep them for more than a few seconds. However, this is key as the higher your completion rates, the better, as TikTok’s algorithm prioritizes videos that have staying power.
That might mean being very leading in your approach, in other words saving the pay-off until the bitter end (though avoid being too click-baity), or you just need to create the kind of content people can’t put down.