Now that the second quarter of the year is about to unfold, it’s now time for your business to set new goals. Setting goals on a quarterly basis is important during this competitive landscape. Apart from the added competitive levels, there’s also that need to survive the struggles of making it big in the digital industry.
One of the facets to make any business stand out is by applying the correct SEO (Search Engine Optimization) strategies. SEO refers to the techniques used by search engines to make websites and businesses rank well. While these techniques are effective, it doesn’t mean that you should use every single one of them. This means that you need to find the right SEO technique suited to your business’ goals.
In addition to knowing the essential SEO techniques and strategies, it’s also crucial to know some of the mistakes you need to avoid when implementing SEO to your digital campaign. According to SEO experts, here are some of the most critical SEO mistakes that you need to stop making:
4 Critical SEO Mistakes You Need To Stop Making
1. Not Using Enough Headings
Headings are very important in a business website because they keep things organized. Without proper headings, there’s no means to break up the content into different parts, which makes your content uninviting and unreadable since your website becomes too text-heavy.
Creating enough headings means you’ve also got enough leeway to place the keywords apart from just the content per se. Take note that a highly organized website also means easy navigation for users. In effect, you’re better able to attract more customers and visitors simply because they love to navigate through your site.
2. Having Short And Generic Headings
Headings need to be short and concise. But there’s a fine line that separates a concise and specific heading from one that’s generic and short–without any meaning at all. Unfortunately, there are still many digital marketers who fail to strike that perfect balance.
Essentially, you don’t want to be the one who constantly puts up generic and short headings. It’s important that every single heading you have is specific yet possess a complete thought. This means that you must convey everything you want to tell your potential customers by using fewer words as possible.
Here’s a good rule to follow: when your headings are more finely tuned, there’s a huge chance that you’ll be hitting long-tail keywords, which are considered as targeted keyword phrases. This is one fail-proof way to make you rank better in search engines, like Google.
3. Slow Site Speed
Even to this day, it’s still common for many business websites not to think about their page loading speed. In the pursuit of having the right graphics and media inserted in each of their content, it can be easy to neglect page loading speed. Even though your content may have the best graphics, these may not reach your target audience simply because they’ve left your site due to the loading speed.
As a solution, be sure to balance your graphics with your page’s loading speed. Remember you only have a few seconds to make that difference. Anything beyond that, the Internet user will leave your website in favor of another website that loads faster.
Here are possible remedies for your slow page loading speed:
- Decreasing the bandwidth of your pictures so your site won’t take so much time to load;
- Fix redirect so the serving speed is increased;
- Using shorter names for the variables so that the size is reduced, which, in turn, decreases the loading time.
4. Not Running Regular Website Audits
Even if you feel you’ve long been in the digital marketing industry, this doesn’t mean that you can just ignore doing regular website audits. As mentioned above, not every SEO strategy is good for your business. That being said, you’ve got to identify those that are good from those that did nothing at all to contribute to your success.
As you strategize, it’s best to go through your analytics regularly. This is why you need to conduct a website audit so you can let go of those techniques and content, for instance, that had poor results. By having regular website audits, you can also make room for newer strategies that you feel would make a better impact and result.
Now that you’re aware of these mistakes, perhaps you’ve got more insights as to why you’ve always struggled to get your website to appear on the top search engine page landing results. If this is the case, then it’s not yet too late as you can always improve.
If you feel like you’ve committed the mistakes above, then you can start to remedy them as well. That way, you can improve your SEO game, maximizing your traffic, which, in effect, improves the profit-earning potential of your business.