No doubt 2019 has a lot in store for us, but because of the recent jumps in mobile technology, we can expect significant changes in how people use search engines. These changes will affect bloggers, copywriters, sales copy and every other aspect of online content creation.
1). Expect Questions
That’s right we’re back to full question searches. Similar to what Google expected from users in the early 2000s users are now using complete questions again. We’ve come full circle back to complete questions because of voice search options on newer mobile devices and computers.
Someone sitting at work can now say “Where can I find an employee weekend retreat?” instead of someone typing “employee retreat near me.” These slight differences may have a massive impact on SEO specifically with long-form keywords.
Websites that answer questions and solve problems will likely increase in authority quickly. While sites that pack their content with keywords and no solution will drop off the first page results in seconds.
2). Google has Competition
While Google’s algorithm will still govern how most content creators craft their material, Google isn’t the only search engine. Amazon uses their algorithm, and it’s very different from Google. You’ll need to identify whether your content will run on Amazon or Google/Bing.
3). Easier Outsourcing
You can put more confidence in an SEO consulting firm that you could before as we’re seeing the first trends of SEO making a comeback. SEO consulting firms that have been around for a few years will know how to work with these trends instead of against them.
4). Dropping Excessive Keywords
While keyword stuffing has always been a controversial SEO tactic, Google and Amazon both are punishing sites or posts that rely on useless keywords. Keyword stuffing, one of the many black-hat methods will quickly damage your ranking and visibility whereas before, there was little or no punishment at all.
5). Demoting Infographics
The old saying about a picture and a thousand words has been taken to new extremes in the content marketing world. It used to be that pictures would help you gain search result ranking and make it easier for your readers to grab the useful information and go.
The downside is that using infographics means that your viewers are spending only a few seconds on your site or seeing your infographic on a google image search result and not visiting your site at all. Ultimately this has led to images damaging your webpages view time and the “quality” of your visitors according to Google.
Overloading your site with any images with hidden long-tail keywords will lead to your site slowing down, and poor performance will your website. These practices are now outdated!