SEO, SEO, SEO.
In the blogosphere, everybody talks about SEO. What really is SEO? How can you find the flaws and falls in your SEO strategy? How is it possible to outrank everyone and achieve the top position in SERPs?
The fact is most of the bloggers don’t know how to do SEO (Search Engine Optimization) properly. They concentrate on many things and follow a bunch of big boys in the industry. As a result, they reach nowhere.
The primary step you should take to improve the SEO of your website is, realizing your own mistakes. You can't realize your flaws, and it takes a considerable amount of time for a human to understand the SEO wrongdoings.
Here comes the importance of best SEO tools. You can use best free seo tools to ease the SEO analysis process.
Today, I will be sharing five of the best free SEO tools with you, which is capable of pointing out your SEO errors.
Best Free SEO Tools to Improve Your Search Engine Visibility
Most of the people have a misconception that no good thing comes free. But as a blogger who wants to realize your SEO mistakes for free, you should change the mindset. Why because, all the best SEO tools I am going to share here are completely free.
Are you ready for the kill? Here we go.
Google Web Master Tools
As the leading search engine, you must be primarily targeting Google. So, the best idea to find your SEO errors is to ask Google. Fortunately, we have one such free seo tool that is none other than Google Web Master tools aka WMT.
It's one of best free seo tools, and you can use it only with a Google account. On adding your website on the dashboard, you will get messages if anything goes wrong with your website's SEO.
Tons of details can be got from the tool including broken links, top performing keywords, etc. I liked two features, which are Fetch as Google and Page Speed Insights. The first one shows your website as it can be seen on a Google search page while the second give info about how fast your website is, both on desktop and mobile. As it gives page speed recommendations, you can take actions and work on it.
Every blogger makes use of structured data when it comes to reviews. The perks of adding structured data are, Google can show it (review stars) on search results. You can check how it is displayed on SERPs with the help of WMT.
In my opinion, the first thing you should do after setting up a blog must be creating a Web Master Account.
Screaming Frog SEO Spider is a great free seo tool to analyze the SEO status of your website. I am sure that you are going to love this free seo tool if used properly.
The first one I shared (Google Web Master Tools) was a website. But here comes, Screaming Frog's SEO Spider, which is a desktop tool that serves your SEO purposes.
The user interface of this software is intuitive and easy to use. You won’t find any difficulty in boosting the SEO status of your website using SEO Spider software.
Screaming Frog team focuses on giving more insights about URL specific problems like broken links. SEO Spider is a must have seo tool for the larger website as the analysis of a massive number of URLs can be exhausting.
Also, you can export the link analysis results into an excel file. If you are the user of Moz Pro or Raven SEO, you know they have the option to upload a list of URLs in the form of CSV files. In SEO Spider, you can convert the results into a CSV file and save it, so that it can be used on the tools I mentioned earlier.
But the free version has only limited features. Still, it is one of the best free SEO tools.
Check My Links
Here comes another awesome free SEO tool. Fortunately, Check My Links has no limited version or pro version. They only have the free version.
We already saw a website and a desktop tool. Can you guess what I brought here this time?
It’s a Google Chrome extension, and you don't have to open anything in particular for the analysis. That's the best thing I felt about this free seo tool.
You only have to install the extension from Chrome web store through the link I have given above. The installation will take less than a minute with a typical internet connection.
After that, you can see a Check My Links icon on the toolbar of the Chrome browser. Another biggest advantage of this seo tool is, you can check the activity status of links real- time. That means the analysis can be done while you are surfing the web.
Active links are highlighted in green colour while broken links are displayed in red colour. So, you can carry out a broken link analysis with a glance only.
Though this tool doesn't serve every SEO need of a webmaster, I think it is a valuable one. Why because broken links are the graveyard of a website regarding SEO.
Attracta SEO Tools
I have been using this tool for quite a while now. But as every other SEO tool out there, this one also comes in two versions, both free and premium. Obviously, the free version has limited features only.
But I can’t say that free version of this free SEO tool is not worth. You can get a weekly SEO report of your website for free of cost! Yeah, you heard it right. Completely for free!!
After signing up, you will be asked to enter the name of 2- 3 competitors. Then, Attracta will monitor their SEO status and then compare the same with yours. Each week, you will be provided with a graph demonstrating the SEO performance of your website and your competitors’.
Plus, the free version offers you another two features. If you find it's difficult to be indexed by search engines, you can use Attracta’s sitemap submitter tool. Another service is penalty checking. Nowadays, Google is very smarter that they are rolling out regular algorithm updates to send low-quality websites to hell. So, you can make use of Attracta’s tool to find out whether your website is blacklisted or not.
It is one of my favourite free seo tools.
Open Site Explorer by Moz
Moz is a trusted name among webmasters. They have created a specific metric for websites that show the authority of it. Yes, all of them are aware of Domain authority aka DA and Page Authority (PA) as well. Both of them are calculated out of hundred. Higher the DA and PA, greater be the authority.
Moz has a website analysis tool called Open Site Explorer or commonly known as OSE. Ask any of the professional website owners, they will never avoid the importance of OSE in SEO.
OSE is a set of SEO tools (specifically link analysis tools). So, it can save you a hell lot of time. On the homepage, you can see a text field into which you have to insert the URL of the website. Pressing enter will fetch you an extensive report of it.
I like their backlink reporting. Even though the free version doesn’t display the complete backlinks, it is worth a try. Backlinks are arranged regarding the authority of source website.
If you are a niche website owner who wants to outrank your competitor, just run an analysis of your competitor's website on OSE. Analyze their link profile and make more high-quality links. You will get the top spot on SERPs for sure.
Hubspot’s Website Grader
Here comes another completely free website analyzer. Hubspot is quite famous among bloggers and content marketers. They are helping millions of websites and content producers to overcome the barriers.
Hubspot released their website grader tool back in 2007. They are very well aware of the ever changing trends in SEO world. So they update the tool regularly.
This tool analyzes every website regarding four criteria, Performance, Mobile Readiness, Security and SEO. The three former things (Performance, Mobile Readiness, and Security) are factors that influence search preference of a website.
Performance means how fast your website is. Mobile readiness refers to the ease of access your website offers to mobile users. Security is very essential for every blog because you have to make sure that all the codes and files your website uses are malware-free.
On the homepage, you can see two text fields. One for entering the email address and the other for the website URL. Once, you enter the two info and press Enter; a sensible report will be provided.
You can expect a score in between one and hundred. For getting a perfect score above 80, you have to have good on- page SEO status, as well as better backlinks, profile (read no spammy links).
As this tool is completely free, you don’t have to worry about limited features or trial version.
Varvy’s SEO Overview Tool
This is another best free SEO tool. Good SEO ranking is a collection of different things. You have to make sure that no spammy links are pointing towards your site, the on- page SEO (internal links, image optimization, insertion of keywords, etc.) is correct, and get considerable social signals.
Varvy’s SEO tool provides a detailed insight on every single important SEO checklist within a minute. You only have to insert a website URL, press enter and sit back. That’s all. Even a signup is not needed. They are giving everything for free.
Some of the elements the Varvy’s SEO tool checks are links, domain strength, image SEO, page/ technical SEO social counts and mentions, page speed, and many more.
They provide you three types of messages. The red messages indicate they are severe while yellow is caution and green is for good optimization.
I wonder how they come up with such an in-depth report in less than minute. If you think I am exaggerating about Varvy’s SEO Overview Tool, you can check the status of your website for yourself.
It's completely free. And I am pretty sure that you will not get disturbed by their emails as any email address is needed for a basic checkup.
SEO Audit Tool by Found
I know you prefer free and high-quality stuff than premium items. But most of the time we get disappointed because free items are not worth it, and premium tools are damn expensive. But here comes an exception to this, SEO Audit Tool by Found, a completely free tool.
If you want more advanced features, you have to sign up for them. But I found out the free version has enough features. The section is divided into various parts like Canonicalization, Sitemap, Robot.txt, Loading time, Heading analysis, Image analysis, etc.
On the left side of the screen, you can see three icons, Errors, Warnings, and Successes. The first one is highlighted in red colour, the second in yellow and the third in green colour.
You can also find out if the site uses redirection or not. Every blog uses either the http:// version or www version and redirects the other one to the first. Most of the tools never find out this redirection. But Found’s SEO Tool wins over here.
If you get impressed by the free analysis, don’t hesitate for a second to sign up for the advanced version. It’s going to give you more insights about your blog (or any other website).