Marketing is a rapidly growing field with a high demand for new and ambitious specialists. Pursuing a career in this industry can be a good way to secure a stable job with high pay and many interesting projects. But getting started is never a piece of cake. Or, so they say.
Traditionally, to get a job in this sector, you would enroll in college, receive a relevant degree, and only then start building your career. But what if you are already in college studying another major? Is it too late for you?
Luckily, the answer is no. It is never too late to start building a career in this industry. Even if you currently major in a different area, you can still start mastering marketing in your spare time. All you need is the help of EssayPro to ensure that you will have enough time for studying something else without letting your grades go down. Plus, you need to find a suitable course. So, let us share a few best options with you!
Diploma in Social Media Strategy
There is no secret that social media channels play a huge role in marketing. So, if you decide to start studying this field, it makes pretty good sense to start with social media since Alison offers this great diploma course.
Alison is a well-known and popular e-learning platform. It has a huge database of over 3,000 courses and nearly 20 million learners. But the best thing about it is that all programs presented on Alison are free to enroll in and complete!
If you enroll in the Diploma in Social Media Strategy program, you will learn the basics of SMM and the secret to an effective strategy in this field. Also, you will acquire all the skills required for a job in this sector and will even have an opportunity to get a diploma to confirm your knowledge (yet, diplomas come at an additional cost).
Email Marketing Course
Apart from social media, email is another highly effective channel used for advertising. Therefore, email marketing is one of the most in-demand skills in the industry. This brings us to another cool opportunity you can use to pursue your career. This is a free certification program offered by HubSpot Academy, and it can be a great starting point for you.
This program will teach you the basics of email marketing, explain how to conduct market research, develop an effective strategy, manage your contacts, build trust, and much more. The total duration is slightly over 3 hours, which includes 9 lessons and 28 videos.
What makes this option great for students is that it’s free, doesn’t take too much time, and can help you build a solid knowledge and skills base to get a job in marketing. And you will get certified too!
Fundamentals of Digital Marketing
The next course on our list is available at Google Digital Garage. The program was developed by expert Google trainers and packed with lots of valuable information, exercises, and real-world examples to help you learn the basics of digital marketing and gain the skills you need to turn your knowledge into action.
Compared to other options on our list, this one is the most thorough. The course consists of 26 modules and takes 40 hours to complete. Yet, rest assured that it is worth spending your time on. Not only is this program free, but it is also beginner-friendly, which means that even people with zero understanding of the industry will graduate with solid knowledge and skills.
What’s more, this program is accredited by The Open University and Interactive Advertising Bureau Europe. That is, after you complete it, you can receive a valid certificate that will be recognized by potential employers, which is good. Most importantly, it is free of charge and allows self-paced learning. So, you can take it even if you are a busy student living on a tight budget. This is a great deal!
Digital Marketing Specialization
The next opportunity you should consider if you want to kick-start your career in marketing is this program available at Coursera. Digital Marketing Specialization is a specialization provided by the University of Illinois. In fact, it is a part of the school’s full Master of Business Administration degree. So, the quality of instruction is fairly high.
This specialization consists of 7 courses that cover various aspects of digital marketing. By tackling them one after another, you will gain a thorough knowledge of
- product strategies;
- data collection;
- analytics, and much more.
As you can guess, completing the specialization will take some time. So, along with Google’s program, it is another thorough course that will turn you from a beginner into a real pro. And it is also free of charge! You will only need to pay if you want to receive a certificate.
Digital Marketing Course
The next course or, to be more specific, a comprehensive bundle of 12 different courses is presented on Udemy. The program is broken down into different platform-specific modules. So, after completing it, you will become an expert in advertising through various platforms, including Instagram, Facebook, Twitter, etc.
Some other things you will learn from this program are
- how to make an effective website;
- how to use Google Ads the right way;
- how to acquire a wide range of other industry-related skills and knowledge that will help you build a career in this field.
Unlike other options we’ve mentioned here, this course is not free. It costs $129.99. However, the platform often offers generous sales, so if you monitor the price regularly, you will have a chance to buy this program with a big discount.
A few other things you need to know is that this program takes slightly over 20 hours to complete and gives you a verified certificate after graduation.
Digital Marketing Nanodegree
Lastly, one more opportunity you can use to enter the industry is to receive a nanodegree at Udacity. What sets Udacity’s Digital Marketing Nanodegree apart from other courses on our list is that it is a full-fledged degree program (though shortened) that will take you through all the most important aspects of online promotion.
The program takes three months to complete and costs $1,017, which makes it the most expensive option here. But it’s worth paying for. This program will teach you all the fundamentals of SEO, analytics, social media, paid advertising, and much more.
Best part? By the end of the program, you will receive a recognized certificate. Moreover, you will have the opportunity to request Udacity’s career services that will help you find your potential employers and get hired.
The Bottom Line
Studying marketing the traditional way takes years and may not be the best path, especially if you are already studying something else. But after reading this article, you know that there is a different way to do this.
Taking a relevant course can be a great solution for busy students and professionals who want to make a career shift. Hopefully, the options we shared with you will come in handy. Carefully study them to find what works for you and start pursuing your dream job right now!