Increasing the website traffic is the goal of every webmaster. Most of the webmasters owning a website run behind the Off-Page SEO to achieve the results faster. They usually overlook the On-Page SEO strategies that can be implemented on a website to get long time static results.
You just need to adjust a few things on your website and the organic traffic will boost with time. If you find it hard to make the changes in number of articles on your website/blog, hire a SEO agency.
Still, the major question is how to find an ideal SEO agency that can handle the On-page SEO of your website well. Though, On-Page SEO requires your efforts, but if you are lagging out of time, you can definitely hire an best SEO agency.
Else, if you would like to work manually and make the On-Page SEO efforts, you can definitely follow the below-mentioned guide and make your site go up on search rankings on most of the search engines.
Do Some Keyword Research & Create a Keyword Database
The Keyword research is one of the major aspects of Search Engine Optimization as it tells you the exact phrase people are looking for on the search engines. You must create a database of such keywords relating to the article you are writing. Look for the keywords that have high search volume and target those keywords in your content. Also, it is important to prefer the long tail keywords rather than going for the short phrases. It will help you out in making your content rank faster.
Create Quality Content
Most of you might have heard the phrase that ‘Content is King’. If you have the power to write engaging and exceptional content, you will definitely gain a good readership organically and socially as well. If your writing style can grasp the eyes of the readers you are in business. It is very important to do the content research thoroughly before you actually start writing on the topic.
You should avoid writing the useful stuff that with make it boring and make sure whatever you are writing is better as mentioned on the competitor’s website. The length of the content must be at least 700 words. However, depending on the type of article, it can even exceed to 5000+ words. It’s totally on you how you write and keep the readers entertained without any distraction.
One of the most important things that most of the webmasters often forget is the interlinking to the older posts and newer posts. It is really important for a webmaster to interlink the most relevant posts to the new article written by him. The interlinking of the posts is often ignored by most of the webmasters and this is the reason why they lack behind their competitors.
Interlinking is wonderful signal for the search ranking which conveys that the blog has really relevant content that can actually help the readers to learn in-depth about the content. So, if you are forgetting to link your articles, you must start doing it now.
Encourage the Readers to Link/Share your Website
The naturally earned backlinks can do wonders. So, you can always encourage your blog readers to link your article to their website or blog post that might be relevant to the article. You can even ask them to share your website on their social media profiles and pages just to get a few social signals.
Add social media buttons to the end of your blog posts or a small social media slider that is sliding down the blog post encouraging the readers to share the great post you have published on your website/blog. This is one of the tactics that most of the webmasters follow.
You must optimize the Meta Data and Content
The very first thing search engines like Google look on your website are the Meta Data and keywords that are present in the first paragraph. If you Meta Data have more relevant information about the queries of the users then your blog/website have higher chances to be on higher rankings.
Apart from this, it is important for you to optimize the titles, descriptions, and the keywords. The image titles, alt, and description should also be optimized. Make sure that you add the most important keywords on the first paragraph, but avoid shuffling.
Use Images & Optimize Them
The use of images while writing the content is very important for both purposes- for making the content visually appealing and for on-page SEO as well. There is no fix number of images you have to include in the content, but make sure that the images are placed at relevant place inside the content to avoid any distraction to the user.
Also, it is very important to optimize the image ALT tag and fill in the description as well. Most of the search engines don’t read the media files, but they can read the Alt Tag and description well. So, if you wish to make your images rank on the search engines, do not forget to add the description and alt tag.
Update your Site Regularly
It is equally important for you to update your website with the new content. You can either choose to add a new post or can even update the old existing posts. The new post will add more URLs to the website and this is a better signal for SEO.
Also, if you update the old existing content, the search engine will take it as a positive signal and you have better chances to rank that post on higher position.
The Last Words
The On-Page SEO of a website is equally important as the off-page SEO. You must not ignore the on-page SEO and must be careful while doing it. Follow the above-mentioned tactics that are often overlooked by most of you and rank higher on the search engines easily.