Marketing plays a significant role in any business. Recently, we have experienced tremendous technological changes, and many people are now shifting from traditional to online marketing. Moreover, companies are now taking advantage of digital resources; marketing has grown to accommodate multiple areas of specialization.
That’s not all, though! Digital marketing is multi-faceted and employs various techniques and devices. The list of digital tools for marketers is endless. From tacking, measuring to automation tools, digital marketers can use these to connect businesses to the right audience-and at a faster pace.
Sounds good? There’s more! There are many other tools that digital marketers can use to ease tasks and enhance efficiency. These include Hootsuite, Buffer, Canva, Google Analytics, and more.
Let’s discuss the handy yet lesser-known remote tools for digital marketers.
1. Secure encrypted network
Marketers need an internet connection no matter the location. Many are forced to use shared connections like public Wi-Fi, which is somewhat risky. It’s unencrypted and can expose you to cybercriminals. Luckily, various security devices can defend you from hackers, viruses, and malware online.
An example is a VPN, also known as a Virtual Private Network. A VPN secures your network, thus keeping cybercriminals at bay. It will also help in;
- Avoiding tracking
- Accessing a home network
- Accessing blocked content
- Anonymous download
- Improved online privacy
- Security when using public Wi-Fi
With this tool, you’ll safely connect to public Wi-Fi hotspots without worrying about anyone snooping on you.
Communication is a significant challenge among remote workers. A communication breakdown can affect the productivity of an organization. Often, digital marketers work out of the office and need real-time communication with teams and clients. Many make long calls which can be costly. Still, this makes it harder to explain critical aspects of their work, achievements, and challenges.
However, video conferencing tools ease the communication woes. For instance, Zoom makes it easy to stay in touch with teams. With Zoom, you can create virtual meetings with many participants and even set recurrent meetings. You can use the platform to share reports and other marketing ideas, saving a lot of time.
What of client interaction? With Zoom, you can engage and interact with clients, conduct market research and one on one customer interviews.
3. Google Hangouts Meet
Digital marketing involves constant communication, messaging, and email. Often marketers can miss essential emails, which can lead to loss of clients. Without the proper communication tools, marketers find it hard to stay in touch with clients and teams. However, various tools can resolve the issue.
An example is Goggle Hangouts. It’s a messaging platform that makes it easy to stay in touch. You can use it to send messages, chat, or send quick responses to client queries. It works better than emailing and offers prompt responses. With the Google Hangouts Meet, you can also share links and set up and schedule meetings in advance, making it easy to connect with clients and colleagues.
4. Keyword Planner
Keywords form an integral part of digital marketing. These are phrases that clients use to search for products and services online. You can lose a chunk of prospective clients if you use the wrong keywords. However, getting the correct key phrases is a challenge among most marketers. This translates to low traffic, low sales, and low profits. Who would want that? No one!
There’s a solution, though! Keyword planner can help you generate thousands of keywords, mostly long-tail in seconds. It gives you an idea of the monthly search volumes and the average monthly searches. With this tool, you can gauge the level of competition and target audience for your topic. Also, you can use the keyword planner to generate ideas for your online content. You can incorporate the right keywords to optimize your content and reach more clients.
Digital marketing involves the use of various social media platforms. However, managing multiple clients on social media networks can be a real challenge. It’s even worse if you don’t respond to clients promptly. For, this can lead to loss of business and negative remarks from unsatisfied clients.
The solution then lies in using social media management tools like Hootsuite. It allows you to manage your social media accounts from one place. Still, you can use it to manage multiple accounts across different platforms. And the best part? You don’t have to keep logging in and out of all your accounts. You can also use Hootsuite to;
- Schedule posts
- Monitor social media platforms
- View analytics data with ease
- Manage customer service efficiently
- Share information easily
- Do social listening
The bottom line
Nowadays, most digital marketers work remotely. To achieve optimal productivity and efficiency, you need various tools and gadgets. Choose from the list mentioned above what suits your needs best. Again, some tools are free while others are not. Take advantage of the free online tools, and buy others use them alongside others that fit your budget. This way, you’ll enjoy more productivity and improved efficiency.