In this post, I am going to share the top 10 MailChimp alternatives for email marketing in 2021.
In fact, these email marketing software are better than MailChimp in various features and gives a tough competition to MailChimp.
Let’s dive in for finding best MailChimp alternative and managing your email marketing campaigns efficiently.
The 10 Best Mailchimp Alternatives for 2021
- Constant Contact
- Campaign Monitor
Let’s dig dipper.
According to me, GetResponse is the best alternative to MailChimp in terms of features, ease of use, and interface.
There is a long list of features offered by Getresponse that makes it one of the best MailChimp alternatives. And in fact, superior to most of the email marketing tools on the internet. Apart from other features, the GetResponse is mainly known for its intuitive and user-friendly interface.
Even if you are using GetResponse for the first time, it won’t take more than a few minutes for you to understand the working of GetResponse. With GetResponse, you can easily grow your email list and generate leads, create effective email marketing campaigns and make most out of your subscribers.
The major features of GetResponse include drag and drop email editor, autoresponders, detailed analytics of your email campaigns, A/B Testing, amazing designs and perfect timings for creating and sending your email campaigns etc.
Unlike MailChimp, GetResponse lets you create a landing page on your website for maximizing lead generation and sales. The landing pages created on GetResponse are responsive and mobile-ready.
Moreover, you also get 100 mobile-ready templates and 1000+ iStock Photos to make your design more appealing. And when it comes to creating webinars, GetResponse turns out to be the gem of the industry.
So in my eyes, GetResponse is one of the best MailChimp alternatives and you definitely should give it a try. Although, GetResponse is entirely premium and they don’t offer a free version, but there is a free 30-day trial available which you can try your hands on!
Unless you are an extremely novice into email marketing, you must have heard the name Aweber. Aweber is there in the industry since 1998 and over 100,000+ small businesses trust Aweber for their email marketing needs.
Aweber is considered to be one of the leading services like Mailchimp for diverse reasons. The first and foremost reason is the ease of creating the email campaigns which converts and give great results.
Aweber lets you create automated emails with simple drag and drop interface. Moreover, they there are numerous built-in and mobile-ready templates, which makes it extremely easy to send on-brand email newsletters to your list.
Some of the key features of Aweber are HTML Templates, A Drag and Drop Editor, over 700 mobile responsive email templates, Good customer support team, Autoresponder Follow Ups, Email Newsletters, detailed analytics etc.
The Aweber analytics lets you track the insides of your email campaigns including the engagement took place in terms of opens, clicks, sales, bounces, and more. They even offer a mobile app to track your campaigning activities even on the go.
The Aweber is obviously a premium tool which you need to purchase in order to use it. But before going premium, I recommend you to first try their free 30-day plan and then decide if it’s the email marketing tool you are looking for? If no, then go through the next MailChimp alternatives!
The next tool on my list is eSputnik, and it’s more than just an ESP alternative. eSputnik is an all-in-one customer data platform that offers extensive functionality for sending automated messages but goes way beyond it.
Yet, I’d still like to focus on campaign building first. eSputnik has a built-in drag-and-drop editor where you can easily create emails: select a template from the big library and edit it as needed or create a custom email from scratch. Templates consist of ready blocks so you don’t need extra HTML coding; the code editor is supported though.
Apart from emails, using eSputnik you can create and send SMS, browser notifications, and app notifications. Thanks to their special feature Multilanguage, you can create unlimited language versions of one message within one template. This can really simplify contact base management for enterprises with multinational audiences. All messages can be previewed and tested before the final launch.
The best thing I like about eSputnik though is its multiple features for contact segmentation and personalization. The platform collects and processes customer data using web tracking, API requests, and integration with external CRMs. This allows them to build unified customer profiles and use the collected data to make relevant offers and adapt to the customer’s shopping behavior.
To name a few personalization strategies, it’s possible to add personal info to messages, build email recommendations based on previous purchases, reactivate inactive customers and create more targeted up-selling and cross-selling campaigns.
As for other automation solutions, eSputnik offers personalized website recommendations and subscription forms. From what I’ve learned, they’ve upgraded their forms functionality: now you can both integrate with forms built on external site builders (like Tolda or Wix) and create your own forms in the form editor.
Their pricing starts from $1.99 per 1,000 emails and $0.08 per 1,000 SMS. Pricing plans for website recommendations start from $29/mo. Advanced segmentation goes from $99/mo depending on your contact limit. Enterprises are offered flexible custom plans and can pay only for the solutions they’re using.
If you are looking for an email marketing tool that is affordable yet very effective and rich in features, probably ActiveCampaign is the one for you! As per their claim, over 99% customers are satisfied with Active Campaign.
Active Campaign comes power packed with super amazing features which make email marketing seamless, intuitive and fun! With ActiveCampaign, you can send the newsletter, create email campaigns in the most efficient manner or you can even send individual emails if you wish to.
ActiveCampaign also offers mobile-friendly templates, drag and drop interface, a number of free and responsive templates to choose from and facility to image hosting for free.
There are so many advanced features offered by ActiveCampaign that it’s becoming difficult for me to mention them all in this short introduction.
Some of the features offered by ActiveCampaign are, Unlimited email sending, detail insights, and analytics about the campaigns, extensive data collections about your subscribers through their email IDs, real-time insights into your campaigns and contacts and so forth!
The Active Campaign support is excellent and you can contact them anytime to ask any questions. The only downfall which I think makes it unsuitable for the beginners is the lack of a free plan.
Unlike MailChimp, ActiveCampaign doesn’t come with any free plan. But their plans are cheaper than a lot of other MailChimp competitors mentioned in the list. You can check out the detail specifications and pricing of Active campaign on their official website.
5. Constant Contact
Constant Contact is yet another email marketing tool and one of the leading MailChimp alternatives. It is a popular tool for managing your contacts and subscribers expeditiously than most of the other tools on the web.
With Constant Contact, you can create your email campaigning with easy drag and drop interface. And to make your task easier, you get lots of pre-build templates which you can customize even further according to your needs.
The feature which I like the most about Constant Contact is the perfect timing of sending emails.
If you want to engage with your subscribers and want to send them personalized emails whether to wish them birthdays, anniversaries or some particular event, Constant Contact’s autoresponder helps you do that.
Constant Contact is best at managing your contacts. You can easily upload your email list to Constant Contact from your Gmail account, excel sheet, Outlook etc. WIth this tool, you can easily keep track of the unsubscribes, inactive subscribers, bounces, etc.
If you are impressed with the Constant Contact features and have decided to go for it, you can check out their detailed pricing plans on their website. But before going premium, you can try Constant Contact for a long 60-day trial period.
All in all, there is everything in Constant Contact that you want in your best email marketing tool.
My next choice in the MailChimp alternatives list is iContact! iContact can play a vital role to grow your business to the new heights regardless of you own a small or a medium business.
The iContact offers all the basic features like of most of the MailChimp alternatives does including Modern and sleek interface, easy drag and drop options to create email campaigns, amazing and innovative message formats, Instant design-preview, Autoresponders, Campaign Tracking, list management etc.
Besides, iContact also offers split testing to ensure the top performance and maximum results. The iContact inbuilt templates are highly customizable and you can easily tweak its design to make the changes according to your choice.
Apart from all these basic functionalities, there are some services which make iContact stand out from the crowd. The services include Strategic Advisor, High volume sending, design service and social media management tool.
Out of all these, social media management tool is my favorite. Because we all know, social media is an important aspect of growing business. And iContact lets you manage your social media profiles efficiently.
You can schedule your social media post, keep track of your social media engagement all for free with iContact. This iContact feature saves our hard earned cash which we otherwise pay on the other social media management tools.
I’m sure you will like iContact once you start using it. Now let’s move further to check out the next MailChimp alternatives.
7. Campaign Monitor
A yet another player in the industry of Newsletter and email marketing, Campaign Monitor is my next choice for best MailChimp alternatives.
The campaign Monitor offers detailed analytics of your campaigns and the ability to seamless deployment into hundreds of pre built apps, e-commerce platforms, CRM and websites,
The ability to highly optimise transitional emails, award winning support, Contacts and segmentation, drag-and-drop email builder, hundreds of professionally-designed templates etc are some of the features offered by Campaign Monitor.
The best thing about Campaign Monitor is different pricing modules. If your email marketing requirements are extremely low then there is no point paying some hefty some for the features you don’t even utilize. Isn’t it?
They have different pricing for the different number of people you want to send emails to. Meaning, if your subscriber list is limited to 500 people, 2500 people, 5000 people etc, you can select the plan accordingly.
In every plan, they have a separate basic, unlimited and Premier plans which contain a different set of features. So in short, there is so much flexibility in pricing as compared to other MailChimp alternatives.
The last email marketing tool in our top 7 MailChimp alternatives is SendinBlue. This tool was launched in the year 2012 and since then, it has been growing rapidly in terms of customers, features and of course, popularity!
SendinBlue offers nearly all the features that we want our best email marketing tool to have. The features include ease of use, high converting and robust interface, cost-effectiveness and easy integration with our website, and I’m confident to say, Sending Blue offers it all.
The main features which set SendinBlue apart is the SMS marketing. Where most of the email marketing tools are limited to just email marketing, SendinBlue moves one step further and proves its reliability in SMS marketing.
You can trigger automation in email and SMS marketing with sending Blue extremely seamless. And the best part is, SendinBlue is really budget-friendly.
SendinBlue offers five pricing packages which include Free, Lite, essential, premium, and enterprise. You can go for any of the plans which best suits your needs. If you don’t require to send more than 9,000 emails/month, you don’t even need to go premium.
Currently, SendinBlue is serving over 50,000 companies around the world and delivers over 30 million emails and text messages every day.
Omnisend is another one of the top Mailchimp alternatives that warrants a mention. It prides itself on “not” being a generic E-mail marketing tool and bringing something new to the table.
Some of its prime attractions include automated Browse-abandonment tracking which tells you exactly which page was abandoned by the visitor and sends an automated, custom E-mail; Product Abandonment, Cart Abandonment, Follow-up automation and so on.
Basically it has the power to track each click or action of visitors on your website and then send an automated mail based on that action. It also remembers special days such as Birthdays and offers custom discounts and offers which increase sale to those specific people on those dates.
It recently brought in “Cross-sell” as well; which lets you pair one product with another naturally and get more sales. Other advanced features include Facebook sync, Google Sync, Segmentation etc.
It claims having an user-base of 40,000+ users and the best part is it even has a free version!
The free version would let you send 15,000Emails/month and upto 2,000+ E-mails/day however lacks in features, and the two paid plans are for USD $50/month and USD $199/month respectively.
SendX helps you build an email list + create email campaigns + generate conversions from those emails. That’s exactly what you expect from a Mailchimp alternative, don’t you? It’s extremely simple to use, making sure you don’t have to be a marketing guru to get the most out of your emails.
Once you log in, simply select if you wish to create a newsletter campaign or a drip campaign. If you selected the newsletter campaign, you next get to choose from one of the many pre-designed available templates. And then, there’s a pretty advanced yet easy-to-use template editor.
Upload your logo, change text/images/formatting/links, etc., and you’re done. Send it off either to your entire list, or exclude some specific recipients if you wish to. Drip campaigns can be personalized, edited, delays set, and automated in minutes!
Auto-triggers are available as well. So, e-mails can be automated based on a user’s activity (a link click/ page visit, etc.) Fan of A/B tests? I’m too. Well, SendX does offer an inbuilt split test feature. Maybe you need a new opt-in form? SendX takes care of that too!
It offers tons of pre-designed, conversion-optimized opt-in forms which can be edited and installed on any website within minutes. Set the animation, as well as triggers.
Available options include “when the user enters the website”, “when users click on a link”, “when a user has scrolled X percent” , “when user has spent X seconds” and many others. There’s this timezone monitoring feature for drip campaigns as well.
This ensures that your recipient receives your emails at the correct time, according to his/her timezone. This is just a glimpse, quite a few other advanced features are offered. There’s an absolutely free 14-day trial you can opt for right now! (No cards required).
What’s unique? It doesn’t limit you based on the number of emails. Every single plan offers unlimited emails. The plans are based on the “number of subscribers” you have. They start as low as $7.49 for up to 1,000 subscribers.
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So these are the top MailChimp competitors. I’m pretty sure you liked them too!
However, all the sites like MailChimp mentioned in the list are extremely reliable and have a good reputation in the market. But the MailChimp alternative I liked the most is GetResponse for pretty obvious reasons.
GetResponse is extremely easy to use and offers almost all the features that make it one of the best MailChimp alternatives out of all. There are various top email marketers in the industry who rely upon GetResponse for their email marketing needs.
But that completely my take on the best MailChimp alternatives! The important thing here is, what you think about the email marketing tools mentioned in the list?
Which tool do you think suits your needs the best? Do tell me in the comment section below!
And if there are any more doubts or queries that are bothering you, you can ask that too in comments.