You are looking for best social media monitoring tools, aren’t you?
Social media has evolved as a marketing medium from a small channel to refurbish acquaintances. I know a lot of digital marketers and bloggers who solely depend on social media to earn a living.
But you can’t actually pull the best out of it with the social media websites or apps. In order to make maximum, you should equip yourself with some specific types of weapons called social media monitoring tools.
Today I am presenting the best social media monitoring tools.
Before we get into the core of this post, I want you to be aware of what exactly social media monitoring.
What is Social Media Monitoring?
You check notifications from Facebook via email, don’t you? It can also be considered as a type of social media monitoring. What you do is analyze any social media platform to absorb the glimpse of conversations.
As I am sharing best social media tools here, you may ask ‘aren’t the social media platforms enough for monitoring?’.
No, they are not!
You can’t actually track each and every conversation about a brand or a topic with the platforms. That’s why you need this article.
I hope you are ready to explore the best social media monitoring tools.
Best Social Media Monitoring Tools
The following are my handpicked social media tools every marketer should use.
Content marketing is the best way to publicize anything on the web. As long as you have quality content to share with the public, your voice won’t go unheard.
The truth is you can’t always make everyone say WOW with your content. In order to happen that, you must analyze the target market and find out what is hot in the current scenario. BuzzSumo helps you do the same.
Once you plug a URL or a topic into the given field, it will show the number of social shares each article in that genre gets. And apparently, you can legitimately copy what’s already hot to create something refined.
BuzzSumo becomes a tremendous resource when you are thirsty for virality. The cool feature about this best social media monitoring tool is the ability to reveal the users who tweeted a particular content. By this way, you can collect the number of influencers interested in a particular subject.
Moreover, it can also help you in setting an alert when something new in a chosen topic becomes live. Being a web app, you don’t have to download anything to start using BuzzSumo.
You can’t use it freely, though. The basic account costs $79 per year whereas the top premium account has a price of $999.
Are you an avid Twitter user? Then, you will find ManageFlitter to be one of the best social media monitoring tools you have ever used.
Say you want to follow people based on a specific criterion. Then, you can use ManageFlitter as a tool to search for such Twitter users.
And it has another strong feature that helps us find inactive users and unfollow them. The app finds accounts with no activity for six months. We all know there is no benefit in having an inactive account on our list of followers. In fact, ManageFlitter is a go-to tool for those who want to clean their Twitter account by removing dead accounts.
ManageFlitter allows you to manage multiple Twitter account like a walk in the park. Hence, you can grow both your company profile and personal Twitter handle as well.
You can also find the time when most of your followers come online. And, it helps you get maximum each for all your tweets.
If you are managing multiple accounts on different social media platforms, you should get a Hootsuite account. No matter you are a page or group admin, no matter how many accounts or social media platforms you are using, Hootsuite is going to make your job easier as a one-stop place for all your social media needs.
Don’t think Hootsuite as a second medium to browse, like and comment on FB or Twitter. What it does is helping you post statuses on any of your social media accounts.
They have two different packages; free and premium. You can start with the free accounts. But for serious business, the free account creates some limitations that you have to purchase the premium one.
You can add groups and pages there on the Hootsuite dashboard. Being one of the best social media monitoring tools out there, it helps you manage everything under one roof. You can schedule tweets, FB posts, and Instagram pics. Moreover, it gives you in-depth analysis of each of your posts as well.
The setting up of Hootsuite to manage all your social media is not a sweaty task. You need to login to the account, connect the accounts (Google Plus, FaceBook, Twitter, LinkedIn or Instagram) and then start managing the posts.
Have you heard of Klout? It gives you useful information of how influencing you are in your industry or, what impact you impose on others in the industry.
Most of us use multiple apps to interact with people. We vigorously share different things in anticipation that they attract a lot of eyeballs. We continue to keep the same belief because of the lack of interaction report.
Klout actually gets rid of all your false hopes and, gives you the exact analysis of all your social media accounts. You can create an account on them for free. Once you start with it, you have to provide permission to them for accessing your social media accounts. Don’t worry! They share what you tell it to.
The best thing about Klout is the scoring feature. The company keeps an algorithm on the basis of followers, likes, retweets, comments, and interactions you get. Out of hundred, you will get a score that indicates your impact on social media. The higher the frequent interactions, the bigger the score will be.
Klout supports most of the social media platforms such as Facebook, Twitter, Google Plus, LinkedIn and, Foursquare.
Isn’t Klout one of the best social media monitoring tools?
Along with the web version available on the browser, they have a mobile application to keep you updated about your social media activities.
5. Google Alerts
Don’t tell me you haven’t heard of Google Alerts! This service has been here for a long while and, a number of digital marketers are using the same to make their business prosperous.
The primary function of Google Alerts is to let you know when a particular term is used on the web. You can set up to get notifications for your company name or blog name. The service shows you where that particular word is mentioned recently.
You will get many ideas to use Google Alerts effectively if you bring creativity into your thoughts. For example, do you know that Google Alerts can notify you when your website gets hacked? Yeah, it’s possible. But you have to set a few phrases for it.
Moreover, Google Alerts can also be used for content marketing or product/service promotion. Let’s say you are running a WordPress consultation agency. You get paid for helping people solve their issues on WordPress blogs. In such a situation, you can set a few question phrases related to WordPress to let you know someone posts a question on any Q& A sites or forums sites. On getting the notification, you will be able to reach there and, lightly solve their doubt. You can also promote your service there.
Don’t you think it’s one of the best social media monitoring tools out there?
Do you use your Instagram account for business purpose? Maybe you maintain a business account on Instagram along with your personal one.
If you don’t fall under any of the two categories I have shared above, you are making a big mistake, I would say. Companies and individuals, thinking to go with the trends already created their profiles and reaping benefits by marketing their products on Instagram.
Being solely an image sharing platform, Instagram doesn’t bore people with the long form of written text.
You know there are likes, comments, etc. on Instagram, right? In a business perspective, it is necessary to track your progress. That’s exactly what Iconosquare does.
They have literally taken my breath with their portfolio. Major companies and franchises like National Geographic, FC Barcelona, NASA, Samsung, Chelsea and a lot of others are their clients.
You have to pay a few bucks to get your hands on this one of the best social media monitoring tools. They won’t compel you to take risks as a free trial period of 7 days is available.
They present charts depicting your follower’s growth, the number of likes, average number of comments, your most liked photo, etc. All you have to do is keep on providing interesting stuff. They will analyze all those for you.
During my research on Mentionmapp, I found the presence of a similar kind of service called MentionMap. But it’s not available now. Moreover, the mechanism is much different as you compare those two. (You can’t make the comparison as the latter isn’t available).
Do you find it difficult to find people from your target niche? Then, Mentionmapp is going to help you a lot. You should need a Twitter account to use this service. Though they allow you to sign up using the email account, a Twitter profile is must, to unleash the features effectively.
They analyze each user and displays the tweets they liked, the hashtags they follow, the interaction they make, etc. You can also find out the connections between multiple users. Mentionmapp presents the connection details through an impressive diagram with lines. Thicker lines indicate denser connection whereas thinner lines indicates rare ones.
As a digital marketer who is in search for best social media monitoring tools, you should add this service to your armory. You get better stats thereby, better yields as well.
Twitter is one of the profitable social media if used wisely. You can laser- target users to get the maximum conversion. Taking that aspect into consideration, Mentionmapp saves one heck of your time in analyzing users.
Don’t you know Pinterest? Chances are you have overlooked this social media platform simply because it isn’t popular. But the truth is the other way. As of October 8 in the last year, Pinterest has about 100 million monthly active users. The stat doesn’t include the people who occasionally log on to Pinterest, though.
So, you want more than 100 million people to promote your business to? I don’t think so. Even 0.00001% of their monthly users (highly targeted) are enough to get you a whopping profit.
You are more inclined toward promoting your product on Facebook, aren’t you? But a study done recently by a fashion website suggests visitors from Pinterest spent about $180 whereas Facebook users did only $90. That makes one point clear. If you target the audience on Pinterest well, it can give better yield than Facebook.
That’s why you need ViralVoot. It is one of the (if not the best) best social media monitoring tools for Pinterest, using which you can analyze each pin, track the number of followers, schedule posts, promote pins, manage content, etc.
Being a serious business person, you don’t mind spending a few bucks for promotion, do you? Yeah, ViralVoot is a paid tool. But you can try it for free.
9. ZoomSphere Free Facebook Reaction Analytics
You don’t need anyone to tell you the business potential of Facebook. If it were a nation, it would have been the third largest one in the world.
With more than 1 billion members, Facebook is undeniably the popular social media website available today. You get a lot number of people there and, it increases the number of people you want (or the people who want your product or service).
Facebook has a native advertisement feature with which you can promote your service or product to the masses without spending much.
Here what I got is a reaction analysis tool from ZoomSphere. You know the reaction feature Facebook integrated into the system a few months ago, don’t you? They have made it available on both mobile and computers.
Earlier, there was only one way (apart from commenting) to show your sadness, disappointment, happiness, anger, thumbs up and, love on Facebook. But the latest addition made it easier to show our exact reaction in the current form.
What our analysis tool does here is tracking the number of emotions you get. You can individually measure and analyze each post. If you want, it will show the most engaging post of yours as well.
The diagrams are helpful as it depicts the information in an easy-to-understand way and it makes this one of the best social media monitoring tools.
Here comes Twitters’ own monitoring tool you should use. When we first visit the website of a tool, we get a button to sign into, right? On contrary to this, what I saw was my Twitter account details when I visited TweetDeck. Then I realized it is Twitter’s official app and, that’s why it happened.
If you are intimidated by Twitter’s default user interface and need a more organized ambiance, you should start using TweetDeck. They have a web version, desktop app, and mobile browsers as well.
Their interface is divided into several customizable columns. By default, you can see Home, Messages, Notifications and Activities there. Once you schedule any tweet, you will get a new column named Scheduled. The perk of using this app is you can manage multiple Twitter accounts through the app.
You don’t have to worry about security loopholes either, as it’s the official app. Did you read what I told you in the last paragraph? Yeah, you don’t need any other third-party best social media monitoring tools to schedule tweets anymore.
You can do pretty much everything you do on the default interface. But it is impossible to get your follower list here. And, you can’t visit someone’s homepage on a full page as well.
Next up on our list of best social media monitoring tools is Plugg.io. Though the tool is specifically designed for Twitter, you can integrate other social media networks to increase your reach.
They have got a lot of features up in their sleeves. The social media integration brings all or selected tweets to your followers in other social media networks.
The Grow Following option helps you increase your followers like never before. Being one of the best social media monitoring tools for Twitter, you can schedule a lot of tweets at one time (called bulk schedule).
The drip feed feature makes sure you don’t post many tweets back- to- back. So, your followers never consider you as a spammer who spreads everywhere on their Twitter homepage.
You can schedule individual tweets also. But relying on the bulk option gets rid of your headache for a long time.
Pluggio has five different pricing plans, of which one is free. But you can’t add team members or enjoy unlimited grow following on it. In order to break the limitations, you need to buy any premium plan.
Along with the free account, they offer a 60 days money back guarantee as well. So, you won’t lose your money by any means.
Isn’t it one of the best social media monitoring tools?
12. Google Trends
Are you a blogger?
If you are, how do you find topics for your blog posts? Do you post anything that comes to your mind?
A person with a motive to making money from blogging shouldn’t post everything from his thoughts. We post content to attract people, to get them read it.
Then, you must post what people want. Google Trends is one of the best social media monitoring tools to do the purpose. The idea remains simple as you have to visit Google Trends, login to your account, insert a keyword and press Enter.
You will get a comprehensive graph as the result. What it shows is the interest of people over the keyword you typed. The web page contains several filters to get the list based on different regions, duration, categories and types of searches.
Once you scroll to the bottom, you can see related topics, queries, and a region-wise list too.
What makes Google Trends one of the best social media monitoring tools is the comparison feature.
Say, you have got two topics to craft your article on. But you are in a dilemma to choose one. On such an occasion, you can use Google Trends to determine the popularity of the topic. Google made your job easier by providing you the option to add two key phrases at a time. By this way, you will get to know which one is most popular.
The interface of Google Trends is easy-to-use and, clutter-free.
So, you have got twelve best social media monitoring tools now.
Did I miss anything? Or, do you have a favorite one that didn’t make the list?
I have tried my best not to include similar tools. We all know that Buffer and Mention are best social media monitoring tools. I didn’t add them here because of the presence of HootSuite and Google Alerts.
And, I know there are tons of other social media monitoring tools too.
What do you think? Have you used any social media tool I shared here?
Scroll down to the comment section below and, scribble your thoughts there.
I will be more than happy if you share this article with your social media friends.