What is one situation where flooding can be applied positively?
The answer: When your ecommerce website is flooded with relevant traffic.
After all, the more people visit your ecommerce site, the more chances you’ll get to sell your products (and close the sales).
It’s worth pointing out, however, that while generating a significant amount of website traffic can be great for your website conversions, it doesn’t guarantee sales, at all.
The key is to drive relevant traffic into your site to ensure that your visitors are indeed interested to buy your products.
To help you do just that, here are three strategies to flood your ecommerce website with high-quality traffic.
3 Strategies to Flood Your Ecommerce Website with High-Quality Traffic
Here we go.
1. Create Relevant Content
Creating relevant and engaging content can do wonders for you in terms of getting more traffic.
With a carefully crafted content, not only will you be able to generate backlinks — therefore, you’ll get more referral traffic — but you can also rank your web pages for the right keywords, which can also bring you truckloads of traffic through the search engines.
Not matter the kind of ecommerce business you’re running, you stand to gain from publishing relevant and high-quality content.
Let’s say you’re running a dropshipping store, and your pocket for using paid ads isn’t as deep.
One of the best things you can do is publish relevant content to bring people into your dropshipping website.
Once they’re on your
website reading your blog posts, you can insert the products you’re selling
(strategically) into your blog posts.
That way, it becomes almost impossible for your audience to miss the product your selling.
Of course, that’s just one of the ways you can use relevant content to succeed in dropshipping. There are countless other strategies you can employ, you just need to read comprehensive dropshipping guides so you can learn about the tried-and-tested strategies to generate truckloads of traffic and sales.
To help you create content that can address your target audiences’ pain points, you will need to find topics or questions that they are asking and searching for online.
By using keyword research tools like AnswerthePublic, you can type in your keywords in the search box, and the tool will give you the topics and questions that people are commonly searching online about certain keywords.
AnswerthePublic will also show you a visualization format of the related keywords and questions to your search.
Additionally, if you click on the green dots beside each line, you’ll be taken to a Google search results page where you can see the top ranking websites that have these keywords.
This can also give you insights on how top ranking websites are optimizing the keywords in their content, and apply them to your content.
Finding topics or questions that your target audience want answers to can help you answer their burning questions in your content and provide solutions to their problems.
If your content manages to address your potential customers’ pain points, then you’d be in a very good position to sell your products.
2. Track Your Website Traffic
When you track your website traffic, you will know from which platforms your web traffic are coming from.
You will know if they came from your ads, organic searches, or from the other marketing methods that you employed.
As you determine which platforms your ideal traffic is coming from, you can then focus on doubling down your marketing efforts on the right platforms.
Tracking is also a great way to assess the results of the marketing strategies you’re using. It can tell you which among the marketing methods you’re running are bringing you relevant traffic.
With website traffic estimator tools like SimilarWeb, you can check your website’s estimated monthly average traffic and a trend of your number of visitors for the last six months.
The tool will also show your traffic sources, referring and destination websites, plus competitors and similar sites.
With these data, you can assess which strategies in different areas, like your social media or SEO campaigns, are driving traffic to your website.
Let’s say the bulk of your traffic comes from the search engines; if that’s the case, then you might want to consider optimizing your website content for the search engines, so you can get even more traffic.
3. Use Influencer Marketing
Let me guess: You want better brand visibility, don’t you?
Not only that, but you also want more leads, sign-ups, followers, and sales, am I correct?
If you’ve been nodding your head all this time, then you need to use influencer marketing.
It doesn’t matter if you’re running a corporate website, blog site, or an ecommerce site, influencer marketing can do wonders for your business.
When you think about how influencers are followed by thousands of people, and how they have the capacity to influence these people to purchase your products, it isn’t hard to imagine how influencer marketing has become the go-to marketing strategy of online entrepreneurs.
However, before starting your influencer marketing campaign, you need to look for the right influencers first.
You can use tools like Buzzsumo to search for influencers within your niche and get information about their page authority, domain authority, number of followers, and more.
The tool also allows you to add filters to your search and find influencers based on the kind of content that they share.
By using tools like these, you can easily find influencers without going through multiple social media platforms and searching manually.
Once you find the influencer who best matches your marketing needs, you can then work together on building your campaign to promote your brand.
If you want to flood your ecommerce website with truckloads of highly-targeted website traffic, then consider these key takeaways from the guide:
- Create relevant content. The content you publish can establish your relationship with your audience. As your relationship with them is established, the easier it becomes for them to buy your products.
- Track your website traffic. Tracking your website traffic will help you determine which among the many platforms (and marketing strategies) you’re using are bringing you real tangible results. With this info, your marketing efforts are directed towards the right direction.
- Use influencer marketing. Using influencer marketing allows you to “piggy back” on the existing brand visibility, audience trust, and clout of the influencer. Considering how influencers often have thousands of followers, you stand to benefit from having the influencers promote your products.